i’m van

founder & owner
of create ripples

my story

Advocate & Champion

I’m an advocate of the people and I’m passionate about experience and technology. I’ve spent over 20 years pushing my teams and clients towards better experiences leveraging technology and design thinking.  

I champion the everyman. I work to remove friction in the the day-to-day with a goal simplicity and efficacy, I make sure technologies and platform experiences not only serve customers, but also ensure that they make sense for sales, marketing, and operations teams. How many times have you seen well-intended, “customer-centric” martech implementations replaced in a few years because it wasn’t set up with team members in mind. Let’s avoid that.

Better Together

I truly believe in inclusive-decisioning and welcome a multitude of people with diverse voices and different perspectives to help solve problems and challenges thoroughly and thoughtfully.

But will that mean we’ll take forever to get anything done? Not necessarily. I’ll work with you to bring in the right folks, map the problem, create shared empathy for the various parts of the challenge, and ideate. After 20+ years of consulting I find that you’ll create change champions that will not only help you uncover deeper needs, but will also help create the traction adoption for maximum impact.

brands

i’ve worked with

  • Vans
  • Lego
  • Westfield
  • Verizon
  • AT&T
  • CITI
  • American Express
  • Blue Shield of California
  • Alaska Airlines
  • Canon

career

  • 2022

    Helped Credera’s clients solve marketing, martech, and delivery challenges in order to gain efficiencies and improve digital experiences. Clients Include UPS, Valvoline, and Internal Credera Teams.

  • 2021-2022

    Led ERG expansion through culturally contextual leadership, mental health, and education programming, partnerships, and initiatives.

  • 2019-2021

    Spearheaded organizational restructuring, service offering evolution, and organizational change management of Strategy, Analytics & Digital Operations departments through a corporate acquisition period and pandemic disruption.

    Managed teams that supported multiple Fortune 100 clients generating over $10MM in service revenue.

  • 2016-2018

    Established West Coast Strategic Planning leadership and team presence supporting Fortune 100 clients including Verizon, Blue Shield of California, and GAP.

    Deepened digital and CRM expertise and knowledge to ensure service consistency and enable service expansion. Deepened cross-department leadership relations with technology team.

  • 2013-2016

    Established a global CRM center of excellence and innovation in partnership with US, UK, and AU Westfield Corporate marketing leads. Together we tackled marketing operations optimization, technology product marketing and user adoption within centralized and marketing decentralized teams responsible for over 80 shopping centers.